michaelthestone

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	<title>michaelthestone</title>
	<link>https://michaelthestone.com</link>
	<description>michaelthestone</description>
	<pubDate>Fri, 07 Nov 2025 17:52:40 +0000</pubDate>
	<generator>https://michaelthestone.com</generator>
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		<title>Sad American Night</title>
				
		<link>https://michaelthestone.com/Sad-American-Night</link>

		<pubDate>Fri, 28 Mar 2025 20:41:57 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

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		<description>Sad American NightSay Goodbye to Brooklyn


	Hi.
	
Photography: Michael Stone
CD + Design: michael Stone&#38;nbsp;


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		<title>Oura</title>
				
		<link>https://michaelthestone.com/Oura</link>

		<pubDate>Fri, 07 Nov 2025 17:52:40 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

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		<description>OuraGive Us The Finger


	Hi.
	
Photography: Michael Stone
CD: Rob Stone + Pat Newman
Agency: nice&#38;amp;frank


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		<title>Every Body Smooth</title>
				
		<link>https://michaelthestone.com/Every-Body-Smooth</link>

		<pubDate>Thu, 07 Dec 2023 17:53:28 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

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		<description>
	EWC
EVERY BODY SMOOTH

	Whoever you are. Wherever you live. Whatever you wax. You deserve to feel confident. You deserve to feel smooth. You deserve to feel yourself. Every Body Smooth is an open invitation from European Wax Center to join the waxing party and feel your best self. From film to print, social to OOH, the new 360º brand campaign not only offers a new and refreshed look, but a fresh outlook on what it looks like to feel smooth.
	ECD: LAUREN CostaCD: MICHAEL STONEACCOUNT DIRECTOR: JEN NOLANACD TEAM: NICOLE LELACHEUR + HAILEY LAWRENCEDESIGNER: PETER DOMMERMUTHPRODUCTION: NICOLE SEVERIPHOTOGRAPHER: EMMIE AMERICA

    
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&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/81817199b3bf734ec984f247e13a702f133e419b7422eef6be3a972b81a96993/MockupMaison_DD_B03.jpg" data-mid="205173461" border="0"  src="https://freight.cargo.site/w/1000/i/81817199b3bf734ec984f247e13a702f133e419b7422eef6be3a972b81a96993/MockupMaison_DD_B03.jpg" /&#62;
	&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/601c268d7b508ed643d7721c088ffa2bbf08cac68b726b4d5c5d655f2a2b9f9b/ms_EWC_casestudy_24-02-1917.jpg" data-mid="205074477" border="0"  src="https://freight.cargo.site/w/1000/i/601c268d7b508ed643d7721c088ffa2bbf08cac68b726b4d5c5d655f2a2b9f9b/ms_EWC_casestudy_24-02-1917.jpg" /&#62;
	&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a782277413032b50d905ffa544ded92a106245ee04d825c07529950c6236447e/ms_EWC_casestudy_24-02-1918.jpg" data-mid="205074486" border="0"  src="https://freight.cargo.site/w/1000/i/a782277413032b50d905ffa544ded92a106245ee04d825c07529950c6236447e/ms_EWC_casestudy_24-02-1918.jpg" /&#62;
&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/cdbf399a425d8c497af0a767782a4052bfe0be2827ef325d588fd862f9ab3ed2/shutterstock_2205801731-web.jpg" data-mid="205078596" border="0"  src="https://freight.cargo.site/w/1000/i/cdbf399a425d8c497af0a767782a4052bfe0be2827ef325d588fd862f9ab3ed2/shutterstock_2205801731-web.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Sky Adler</title>
				
		<link>https://michaelthestone.com/Sky-Adler</link>

		<pubDate>Sun, 28 Sep 2025 23:16:33 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

		<guid isPermaLink="true">https://michaelthestone.com/Sky-Adler</guid>

		<description>Sky AdlerGood Grief


	Hi.
	
Photography: Michael Stone
CD + Design: michael Stone&#38;nbsp;
&#60;img width="4000" height="2970" width_o="4000" height_o="2970" data-src="https://freight.cargo.site/t/original/i/4954852b18cd35063f91a981f9afc0452eaa086e56d3bec54ac6bec6572962a6/GoodGriefDoc-thumb.jpg" data-mid="238773651" border="0"  src="https://freight.cargo.site/w/1000/i/4954852b18cd35063f91a981f9afc0452eaa086e56d3bec54ac6bec6572962a6/GoodGriefDoc-thumb.jpg" /&#62;&#60;img width="4904" height="3641" width_o="4904" height_o="3641" data-src="https://freight.cargo.site/t/original/i/081b9cf05aa1114539a348e699438eb5a181a7a92ca020957e373c13a42a69a4/GoodGriefDocBack-thumb.jpg" data-mid="238773652" border="0"  src="https://freight.cargo.site/w/1000/i/081b9cf05aa1114539a348e699438eb5a181a7a92ca020957e373c13a42a69a4/GoodGriefDocBack-thumb.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Kuromi</title>
				
		<link>https://michaelthestone.com/Kuromi</link>

		<pubDate>Wed, 05 Nov 2025 21:14:02 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

		<guid isPermaLink="true">https://michaelthestone.com/Kuromi</guid>

		<description>SanrioKuromi’s Mischief Mansion


	Sanrio came to us to turn Kuromi, their queen of mischief, into a cultural main character in time for her birthday on Halloween. We teased fans with Hitchcock-inspired trailers starring the spooky birthday girl herself, each one hiding easter eggs about the month’s killer drops, from Crocs&#38;nbsp;to&#38;nbsp;Liquid Death.
	ECD: Laura Petrucelli
CD: Grace hwang
ACD: Chelsea lee
Director of Visual Narrative: Michael Stone
Design: michael Stone
Animation: Luke Davisson


&#60;img width="1590" height="1988" width_o="1590" height_o="1988" data-src="https://freight.cargo.site/t/original/i/90e276fd3d16a176cd6acc82722e503e27fc30dae0167dec1bf332bb712cd2c1/11_kuromi-case-CAN-2025-10-22.gif" data-mid="240348370" border="0"  src="https://freight.cargo.site/w/1000/i/90e276fd3d16a176cd6acc82722e503e27fc30dae0167dec1bf332bb712cd2c1/11_kuromi-case-CAN-2025-10-22.gif" /&#62;
&#60;img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/ee62f08c66860584b4d179d15ffb3683ec71a0fa9aaa0f3da9ae9de48f7a32bd/12_LiquidDeath_4x5_v05_NoLegal_v02-1.gif" data-mid="240348376" border="0"  src="https://freight.cargo.site/w/400/i/ee62f08c66860584b4d179d15ffb3683ec71a0fa9aaa0f3da9ae9de48f7a32bd/12_LiquidDeath_4x5_v05_NoLegal_v02-1.gif" /&#62;
&#60;img width="1590" height="1988" width_o="1590" height_o="1988" data-src="https://freight.cargo.site/t/original/i/5bd39b2ba86b02eb188220caa517eb3cc20e762408b746785454f454c875229d/14_kuromi-case-crocs-2025-10-22.jpg" data-mid="240348391" border="0"  src="https://freight.cargo.site/w/1000/i/5bd39b2ba86b02eb188220caa517eb3cc20e762408b746785454f454c875229d/14_kuromi-case-crocs-2025-10-22.jpg" /&#62;
&#60;img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/a10a9c682b1d238dfe64cfc10c1ba82bc8dfce24880ec556a5fe2067127ec20b/13_Crocs_4x5_v05_NoLegal_v02-1.gif" data-mid="240348378" border="0"  src="https://freight.cargo.site/w/400/i/a10a9c682b1d238dfe64cfc10c1ba82bc8dfce24880ec556a5fe2067127ec20b/13_Crocs_4x5_v05_NoLegal_v02-1.gif" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e43c8acad5ff301ec4b95373ef12dd939a566d36ad276786c7b34e1751ac0fa5/01_SanRio_Kuromi_Case_intro.gif" data-mid="240303919" border="0"  src="https://freight.cargo.site/w/1000/i/e43c8acad5ff301ec4b95373ef12dd939a566d36ad276786c7b34e1751ac0fa5/01_SanRio_Kuromi_Case_intro.gif" /&#62;
&#60;img width="540" height="304" width_o="540" height_o="304" data-src="https://freight.cargo.site/t/original/i/66af84112cde370816c3ab8db7e746c2b2c5474266ca2e385caba26a3de4f579/02_KuromiMonth_16x9_v02.gif" data-mid="240303954" border="0"  src="https://freight.cargo.site/w/540/i/66af84112cde370816c3ab8db7e746c2b2c5474266ca2e385caba26a3de4f579/02_KuromiMonth_16x9_v02.gif" /&#62;
&#60;img width="2000" height="2503" width_o="2000" height_o="2503" data-src="https://freight.cargo.site/t/original/i/c71628915648b1436cc5b2fdf3d11851093e7a713f2a3827e76bcdaa88651a1e/09_kuromi-sweater-2025-10-22.jpg" data-mid="240348366" border="0"  src="https://freight.cargo.site/w/1000/i/c71628915648b1436cc5b2fdf3d11851093e7a713f2a3827e76bcdaa88651a1e/09_kuromi-sweater-2025-10-22.jpg" /&#62;
&#60;img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/4bb2aa00e7d754db103bf5686ecf7f4ba3404fb25d62728cc7fa3f1b6d84cb0a/08_HotTopic_4x5_v07_NoLegal_v02-1.gif" data-mid="240348364" border="0"  src="https://freight.cargo.site/w/400/i/4bb2aa00e7d754db103bf5686ecf7f4ba3404fb25d62728cc7fa3f1b6d84cb0a/08_HotTopic_4x5_v07_NoLegal_v02-1.gif" /&#62;
&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/2898ecc6b8ce5590b1d1a30eff88451773b18d0f48c6a0154b6ca288c818a888/06_Cake_v03.gif" data-mid="240304076" border="0"  src="https://freight.cargo.site/w/500/i/2898ecc6b8ce5590b1d1a30eff88451773b18d0f48c6a0154b6ca288c818a888/06_Cake_v03.gif" /&#62;
&#60;img width="572" height="581" width_o="572" height_o="581" data-src="https://freight.cargo.site/t/original/i/94d2bba7c5e64991fbf1857780293962c49097b1ac00abe3e6e25ca24abee87a/10_CoinSpin_v03_IG_2025-10-31redner.gif" data-mid="240348367" border="0"  src="https://freight.cargo.site/w/572/i/94d2bba7c5e64991fbf1857780293962c49097b1ac00abe3e6e25ca24abee87a/10_CoinSpin_v03_IG_2025-10-31redner.gif" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8352218c993b908a57c5e6435f18de0ea3fdac1fdb3c1946c5fc6e8b754e5bf2/15_Kuromi-Lookbook-copyc.jpg" data-mid="240348380" border="0"  src="https://freight.cargo.site/w/1000/i/8352218c993b908a57c5e6435f18de0ea3fdac1fdb3c1946c5fc6e8b754e5bf2/15_Kuromi-Lookbook-copyc.jpg" /&#62;
&#60;img width="1000" height="606" width_o="1000" height_o="606" data-src="https://freight.cargo.site/t/original/i/9a1f72c45c6e921bf0b9715892f1499fa30f4e6051871b6020f3d0de59b76797/16_Candles_v01.gif" data-mid="240348382" border="0"  src="https://freight.cargo.site/w/1000/i/9a1f72c45c6e921bf0b9715892f1499fa30f4e6051871b6020f3d0de59b76797/16_Candles_v01.gif" /&#62;
&#60;img width="2962" height="1666" width_o="2962" height_o="1666" data-src="https://freight.cargo.site/t/original/i/8aa6a7985853faeefd7b1c4277408f51aa50909b1d8cff772371d8a9f8af406c/17_kuromi-CARDS-2025-09-18web.jpg" data-mid="240348384" border="0"  src="https://freight.cargo.site/w/1000/i/8aa6a7985853faeefd7b1c4277408f51aa50909b1d8cff772371d8a9f8af406c/17_kuromi-CARDS-2025-09-18web.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Sheetz</title>
				
		<link>https://michaelthestone.com/Sheetz</link>

		<pubDate>Wed, 24 Jan 2024 17:47:15 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

		<guid isPermaLink="true">https://michaelthestone.com/Sheetz</guid>

		<description>Sheetz

	Welcome to Sheetz – a gas station, convenience store, and fast food joint in the mid-atlantic USA, where ‘ordinary is the enemy.’ This is a selection of work I creative directed to grow their brand platform of ‘Why the Sheetz Not?’ into a broader world of fun.
	Many contributors


&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/9bfa994ed0f87d3273d398eaaa58336bc8232ebc351e5885558412ec0dcf4344/illo-laydown-2022-05-11.jpg" data-mid="205810579" border="0"  src="https://freight.cargo.site/w/1000/i/9bfa994ed0f87d3273d398eaaa58336bc8232ebc351e5885558412ec0dcf4344/illo-laydown-2022-05-11.jpg" /&#62;
&#60;img width="1000" height="1268" width_o="1000" height_o="1268" data-src="https://freight.cargo.site/t/original/i/16161db5cf09ce9a3598aeff6d39ec3cbb736892fafb66e56453377dcbbf77c7/Perfect-Day_2430_4000px.gif" data-mid="205951308" border="0"  src="https://freight.cargo.site/w/1000/i/16161db5cf09ce9a3598aeff6d39ec3cbb736892fafb66e56453377dcbbf77c7/Perfect-Day_2430_4000px.gif" /&#62;
&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/f91beba2807849a429f4f475c908fd32868ba61b241606cc48c19918f493d47f/Hangover-Background_619.jpg" data-mid="205809479" border="0"  src="https://freight.cargo.site/w/1000/i/f91beba2807849a429f4f475c908fd32868ba61b241606cc48c19918f493d47f/Hangover-Background_619.jpg" /&#62;
&#60;img width="2500" height="3124" width_o="2500" height_o="3124" data-src="https://freight.cargo.site/t/original/i/7bc6f17fbb8c616d1403b32f5942b7f9e06777070f863b78d9ce4c193a262b4d/burger-explosion.jpg" data-mid="205809471" border="0"  src="https://freight.cargo.site/w/1000/i/7bc6f17fbb8c616d1403b32f5942b7f9e06777070f863b78d9ce4c193a262b4d/burger-explosion.jpg" /&#62;
&#60;img width="2000" height="1943" width_o="2000" height_o="1943" data-src="https://freight.cargo.site/t/original/i/af558152ae8edd021d353bc47cd4e27a88d728432f983dc28b13ea3a2bb21679/Pizza-Box-Mockup.jpg" data-mid="205863479" border="0"  src="https://freight.cargo.site/w/1000/i/af558152ae8edd021d353bc47cd4e27a88d728432f983dc28b13ea3a2bb21679/Pizza-Box-Mockup.jpg" /&#62;
&#60;img width="2500" height="2222" width_o="2500" height_o="2222" data-src="https://freight.cargo.site/t/original/i/2854bca80caf09311a53ef7fed44225bb894159447903475ce41c155e9184a13/64024-64024.jpg" data-mid="205810652" border="0"  src="https://freight.cargo.site/w/1000/i/2854bca80caf09311a53ef7fed44225bb894159447903475ce41c155e9184a13/64024-64024.jpg" /&#62;
&#60;img width="2152" height="1211" width_o="2152" height_o="1211" data-src="https://freight.cargo.site/t/original/i/f5bde88d551273f81e6d99d854ad93f10306efdb07fb9dadae799a45a3eeb361/images.squarespace-cdn.com-101478472203823260.jpg" data-mid="205992520" border="0"  src="https://freight.cargo.site/w/1000/i/f5bde88d551273f81e6d99d854ad93f10306efdb07fb9dadae799a45a3eeb361/images.squarespace-cdn.com-101478472203823260.jpg" /&#62;


&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6a465c41f6f06464bc7c4d0761789b57584a0edacb888c89d76f26f2644981f1/JOASHEEZ2302-1109-web.jpg" data-mid="205810307" border="0"  src="https://freight.cargo.site/w/1000/i/6a465c41f6f06464bc7c4d0761789b57584a0edacb888c89d76f26f2644981f1/JOASHEEZ2302-1109-web.jpg" /&#62;
&#60;img width="500" height="563" width_o="500" height_o="563" data-src="https://freight.cargo.site/t/original/i/b17390a65c345365385ecff48739ba44012d5a8d86eb9ac170be97737916a075/golden-burger.gif" data-mid="205859817" border="0"  src="https://freight.cargo.site/w/500/i/b17390a65c345365385ecff48739ba44012d5a8d86eb9ac170be97737916a075/golden-burger.gif" /&#62;
&#60;img width="1500" height="2005" width_o="1500" height_o="2005" data-src="https://freight.cargo.site/t/original/i/7ecf75d452bc6cb38c421f441524448f0e8c54436083ec42ea53e172d256e88a/Mock1_shutterstock_250482661.jpg" data-mid="205993543" border="0"  src="https://freight.cargo.site/w/1000/i/7ecf75d452bc6cb38c421f441524448f0e8c54436083ec42ea53e172d256e88a/Mock1_shutterstock_250482661.jpg" /&#62;
&#60;img width="2000" height="1119" width_o="2000" height_o="1119" data-src="https://freight.cargo.site/t/original/i/8b44b00e994b146d54ca80c1bf6eec71bb1b24ee91a835db17a2fa71a669f89e/dragmeetsdrag_2022-05-20b-1.jpg" data-mid="205993039" border="0"  src="https://freight.cargo.site/w/1000/i/8b44b00e994b146d54ca80c1bf6eec71bb1b24ee91a835db17a2fa71a669f89e/dragmeetsdrag_2022-05-20b-1.jpg" /&#62;


 </description>
		
	</item>
		
		
	<item>
		<title>niceandfrank</title>
				
		<link>https://michaelthestone.com/niceandfrank</link>

		<pubDate>Wed, 15 May 2024 20:37:49 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

		<guid isPermaLink="true">https://michaelthestone.com/niceandfrank</guid>

		<description>nice&#38;amp;frankBrand Refresh


	It’s nice. It’s frank. It’s nice&#38;amp;frank’s new brand identity.Informed by a frank, childlike nostalgia that makes creative collaboration more welcoming and disarming for both their people and their partners. We describe the design reset as giving people permission to play – inspired by elementary school workbooks and the feeling of opening up a fresh pack of crayons.
	
Photography: Michael Stone
Design: michael Stone
Illustration:&#38;nbsp;ben gallegos
aCD: Nicole Lelacheur + Erica Stevens

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	<item>
		<title>Spaghetti Legs</title>
				
		<link>https://michaelthestone.com/Spaghetti-Legs</link>

		<pubDate>Mon, 12 Feb 2024 16:55:22 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

		<guid isPermaLink="true">https://michaelthestone.com/Spaghetti-Legs</guid>

		<description>Les MillsSpaghetti Legs


	A recent study found that eating pasta makes you happy. Just like Les Mills workouts that are scientifically proven to boost happiness endorphins. So, of course we had to make a pasta and call it Spaghetti Legs. Then we invited people everywhere to turn their own legs into spaghetti with a live workout hosted on Les Mills IG. Lucky fans who attended the session got a Spaghetti Legs box to enjoy post-workout. Get sweaty, eat spaghetti. 
	
Photography: Michael Stone
Lighting: Marcus Macdonald
Model: Dani walsh
Design: ben gallegos + michael Stone
CD: Laura PetruccelliaCD: Nicole Lelacheur + Erica Stevens

&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/431993b650e9f1718fd1aedcad582a255ef5b8e23015a675049aa4ad2cb7c4fa/spaghetti_working_28-01-23_--copy-2.jpg" data-mid="204477379" border="0"  src="https://freight.cargo.site/w/1000/i/431993b650e9f1718fd1aedcad582a255ef5b8e23015a675049aa4ad2cb7c4fa/spaghetti_working_28-01-23_--copy-2.jpg" /&#62;
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&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/2a3967939f922675e0de25b011786f2a7bc59b58f117978a88f13f77f0c2bf4c/spaghetti_working_28-01-23_--copy-9.jpg" data-mid="204477527" border="0"  src="https://freight.cargo.site/w/1000/i/2a3967939f922675e0de25b011786f2a7bc59b58f117978a88f13f77f0c2bf4c/spaghetti_working_28-01-23_--copy-9.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Season of Wonder</title>
				
		<link>https://michaelthestone.com/Season-of-Wonder</link>

		<pubDate>Fri, 10 Oct 2025 16:47:59 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

		<guid isPermaLink="true">https://michaelthestone.com/Season-of-Wonder</guid>

		<description>
	Virgin HotelsSeason of Wonder

	Virgin Hotels reframes the holiday season of wonder&#38;nbsp;into one about wondering where to travel next. We took our audience down the rabbit hole and through each of Virgin’s 7 hotel locations, all the while wondering – where will you go? who will you be? and who will you meet along the way?


	ECD: Abe BaginkskiCD: MICHAEL STONEACCOUNT DIRECTOR: Mandy BoddyTEAM: Ernest chan + Amanda Wennberg

Director: Michael StoneAnimation/edit/craft: Unlimited time onlyPRODUCTION: Jonathan melton


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	<item>
		<title>The Door is Always Open</title>
				
		<link>https://michaelthestone.com/The-Door-is-Always-Open</link>

		<pubDate>Mon, 05 Dec 2022 23:50:31 +0000</pubDate>

		<dc:creator>michaelthestone</dc:creator>

		<guid isPermaLink="true">https://michaelthestone.com/The-Door-is-Always-Open</guid>

		<description>&#38;gt; Charles Green&#38;nbsp; &#38;nbsp;The Door is Always OpenPHOTOgraphy, DIRECTION, DESIGN

&#38;nbsp;

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