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   Checkerboard Day

Vans Checkerboard Day is a global celebration of creativity. GrandArmy worked with Vans to create the identity and inaugural campaign, grounding itself in a land of imagination and self expression. Vans used these assets for web, social, in-store, video, and activations all around the world. This campaign helped them to raise over $1M in one day for charities that support creativity.

Creative Direction: GrandArmy
DP: Omada Cinema