The Cup
Brand Identity
The Cup is an entertainment venue where family and friends gather to eat, drink, and compete. Topgolf hosts a range of games for serious golfers and non-golfers alike. We developed an identity for The Cup that overlaps the patina of classic golf ephemera, the technical language of gaming, and the progressive tone of a golf establishment founded in 2020. A design system incorporating illustration, photography, and paintings that reference 1960’s golf magazines combine to create a whole new reality for The Cup. The system was applied to signage, web design, print collateral, and social assets. This project was a Judge's Choice for the Type Director's Club.
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Creative direction, design, illustration,
and photography
DESIGNED WITH MICHAEL AUER AND RAQUEL SCOGGIN
OIL PAINTING BY BEN GALLEGOS
and photography
DESIGNED WITH MICHAEL AUER AND RAQUEL SCOGGIN
OIL PAINTING BY BEN GALLEGOS
