EWC

EVERY BODY SMOOTH

Whoever you are. Wherever you live. Whatever you wax. You deserve to feel confident. You deserve to feel smooth. You deserve to feel yourself. Every Body Smooth is an open invitation from European Wax Center to join the waxing party and feel your best self. From film to print, social to OOH, the new 360º brand campaign not only offers a new and refreshed look, but a fresh outlook on what it looks like to feel smooth.

ECD: LAUREN Costa
CD: MICHAEL STONE
ACCOUNT DIRECTOR: JEN NOLAN
ACD TEAM: NICOLE LELACHEUR + HAILEY LAWRENCE
DESIGNER: PETER DOMMERMUTH
PRODUCTION: NICOLE SEVERI
PHOTOGRAPHER: EMMIE AMERICA

Les Mills

Spaghetti Legs

A recent study found that eating pasta makes you happy. Just like Les Mills workouts that are scientifically proven to boost happiness endorphins. So, of course we had to make a pasta and call it Spaghetti Legs. Then we invited people everywhere to turn their own legs into spaghetti with a live workout hosted on Les Mills IG. Lucky fans who attended the session got a Spaghetti Legs box to enjoy post-workout. Get sweaty, eat spaghetti.

Photography: Michael Stone
Lighting: Marcus Macdonald
Model: Dani walsh

Design: ben gallegos + michael Stone
CD: Laura Petruccelli
aCD: Nicole Lelacheur + Erica Stevens

Sheetz

Welcome to Sheetz – a gas station, convenience store, and fast food joint in the mid-atlantic USA, where ‘ordinary is the enemy.’ This is a selection of work I creative directed to grow their brand platform of ‘Why the Sheetz Not?’ into a broader world of fun.

ECD: Jaime Robinson
CD: MICHAEL STONE
ACCOUNT DIRECTOR: Mandy Boddy
ACD TEAM: Natalie Fiacco + Hannah Lorentzen
PRODUCTION: Emily Robbins
Director: Clay Weiner