Sanrio
Kuromi’s Mischief Mansion
Sanrio came to us to turn Kuromi, their queen of mischief, into a cultural main character in time for her birthday on Halloween. We teased fans with Hitchcock-inspired trailers starring the spooky birthday girl herself, each one hiding easter eggs about the month’s killer drops, from Crocs to Liquid Death.
ECD: Laura Petrucelli
CD: Grace hwang
ACD: Chelsea lee
Director of Visual Narrative: Michael Stone Design: michael Stone
Animation: Luke Davisson
CD: Grace hwang
ACD: Chelsea lee
Director of Visual Narrative: Michael Stone Design: michael Stone
Animation: Luke Davisson
