Brand Identity

Analog:Shift is the premier purveyor of vintage watches in New York City and beyond. Anchored by their deep, eclectic catalogue of timepieces and obsession with history and storytelling, Analog:Shift is bringing their passion to an ever-growing audience of watch lovers as they expand around the world.

GrandArmy worked with Analog:Shift to construct a 360-degree brand experience, containing an identity platform, visual merchandising system, customer journey packaging design, store design, event design, out-of-home campaign, and brand film—all centered on the intricate, emotional stories that watches tell.

direction: Michael Stone, Joe Haddad, Grandarmy
Design: Mai Saito, Joe Haddad, Michael Stone
Spot Illustrations: Michael Stone
Copy: Michael stone
Product Photography: GrandArmy + Analog:Shift